“Everyone who has taken a shower has had an idea. It’s the person who gets out of the shower, dries off and does something about it that makes a difference. The true entrepreneur is a doer, not a dreamer.” -Logan Bushnell
Today, kids are running around parks playing Pokemon Go on their smartphone or exploring new worlds inside Samsung’s latest virtual reality goggles. But, once upon a time, kids were up late at night drinking mountain dew and playing the iconic game console, Atari.
That, or they were running around, stuffing themselves with cheese pizza and gaming to their heart’s desire at the nation’s most popular arcade, Chuck E. Cheese.
There is a good chance that you have heard of both of these legendary brands, but did you know they were created by the same mastermind?
Logan Bushnell, who is worth $50 million dollars today, was responsible for creating the two entities that would become the forefathers of the modern gaming space.
While he is highly touted for his deep knowledge of the gaming industry, some would argue his greatest attribute is his business savvy. You see, Logan Bushnell had the right mindset, which is made obvious in his reflections on entrepreneurship, “Everyone who has taken a shower has had an idea. It’s the person who gets out of the shower, dries off and does something about it that makes a difference. The true entrepreneur is a doer, not a dreamer.”
The Hardest Part of Running a Business is Developing the Right Mindset
One of the most difficult aspects of running any business is developing the right mindset. While a good idea is hugely important, the brain that is responsible for executing the idea is priceless.
Before making the move to become a business owner, you need to get real and ask yourself, “Am I willing to work hard and do whatever it takes to transform my dream into a reality?” And no, I am not talking virtual. Being a business owner will be anything but easy, it is going to consist of overcoming a crazy amount of adversity.
In fact, let’s talk about some of the adversity you can expect to face and a few ways you can overcome it.
It Is Going to Involve Long Hours and Difficult Work.
The hard part about starting a gaming business is that it will cut into the time you get to spend doing what you enjoy — gaming. It will also cut into the time you get to spend with your family, your leisure hours and of course, your sleep schedule.
You will be doing a lot of hard work and putting in a lot of long hours during the weeks and months leading up to getting your business off the ground.
My best piece of advice is to stay balanced, focused and well rested. There is nothing wrong with putting in 10 hour days to get your business up and running. In fact, you will probably need to be putting in this kind of time if you want to see your business succeed. But, keep these three things in mind as you do so.
Stay Balanced. You can work hard while staying balanced. When you check-out for the day, don’t bring your work home with you. Separate family time and work time. Make sure you are making time for exercise and good nutrition. Successfully owning and running a business is all about balance.
Stay Focused. Life is filled with distractions. Get good at staying focused on the main objective — starting a successful business. You may have to sacrifice late nights with friends and a few extra gaming hours. Just remember that all this hard work will be worth it in the end.
Stay Fueled. There are a lot of entrepreneurs that will tell you that sleep doesn’t matter, that you can sleep when you’re dead. I disagree. Sleep cuts back on anxiety, revitalizes your energy and gives your body and mind time to heal. Make sure you are getting at least 6 hours of sleep a night so that you are performing at your best. 8-10 hours of high-quality work is better than 15 hours of low quality work.
As long as you stay balanced, stay focused and stay fueled, you will have absolutely no trouble battling the long hours and hard work that come along with starting your own business.
Staying Positive Through The Disappointments and Learning From Failure.
Along with the long hours and hard work, you are bound to experience a few bumps and bruises along the way. Disappointments and failures are commonplace for entrepreneurs. If you have any desire to become a successful entrepreneur, you are going to have to become familiar with the bumps along the road and know how to deal with them.
When building a business, there will be things that happen that are completely out of your control — these things are called disappointments. It is so important to stay positive during these disappointments, realizing that they are out of your control and a part of doing business. There will also be times where you simply mess up or make a mistake — this is called failure and it is part of getting better. Recognizing and understanding failure as growth opportunities will help you overcome it.
Let’s take a moment to highlight a few disappointments and failures you may experience, along with a few ways you can stay positive and ultimately overcome them.
Disappointments: Slow Weeks and Tough Clients
Most people starting out in business are under the false assumption that money is going to just be flowing in as soon as they turn on the open sign or launch their website. In their minds, they imagine month after month of continuous growth.
This success will surely come in time, but it is important to have realistic expectations for your business. Understand that you will have some weeks that are slower than others and that is okay. Think about what is going on objectively and brainstorm ways you can generate more traffic to your site or in your store. Look at it as a challenge rather than a disappointment.
You are also bound to have a few tough clients. Some people may take longer to pay an invoice, or may be more demanding than other clients. Again, while this can be frustrating and disappointing, it is important to remain even-keeled. Give the client what they want and stay on them about making payments. But whatever you do, don’t take it personally.
Again, realize that it is part of doing business.
Nobody likes to talk about failure. In fact, they like to do the complete opposite, they like to ignore it. Embracing failure rather than running from it will serve you exceptionally well in the long run. Janet Fitch, a renowned author of the book White Oleander, said it best when describing failure and the growth that is sure to come from it, “The phoenix must burn to emerge.”
It is through failure where greatness is born.
As a business owner, you may find yourself dealing with an unhappy customer who is infuriated about their package not arriving on time, or perhaps the service they received wasn’t quite up to par.
It is moments like these where it is important to not get defensive, but instead, embrace what is going on and ask, “What went wrong? How can I fix it? How can I improve? What can I do better next time?”
What you will find on the other side of the storm is that failure often times is the best thing that ever happened to you and your business — you will find it is what propelled you forward.
Differentiating Between Constructive & Negative Criticism
There is a fine line between criticism that is meant to build you up or break you down. And often times, when in the midst of hearing criticism, it is extraordinarily difficult to differentiate between the two.
Some people tell you what you don’t want to hear because they know it will make you and your business better. But, other people say things just to hurt you.
Trolls are everywhere. If you think the stocky, tough, hard-to-kill-in-a-game variety was a challenge, be prepared to meet the online kind!
The fact is that you will not be able to please everyone. People are going to criticize you and your business. Don’t lose your cool. Respond to them professionally and show them that humans organize your business, that you care, and that you are attentive to both positive and negative remarks.
Understanding criticism is a gateway to understanding your customers, and it can be a valuable learning opportunity. Listen to their feedback; your passion and enthusiasm may be blocking you from seeing a potential obstacle. But don’t take it too personally – sometimes haters are just going to hate!
Enjoy The Journey
Aspiring entrepreneurs have a bad habit of becoming tunnel visioned when creating their businesses, worrying only about results, objectives, and numbers. Don’t get me wrong, making money is a huge aspect of business. After all, everyone needs and wants to make a living.
But, don’t forget to enjoy the journey along the way. Many entrepreneurs who have made it to the top of the mountain, who have created a big successful business, made a lot of money and sold their company, generally, say they miss the grind. They say they miss the late nights and hard work. They say they miss all the excitement that came along with building their dream.
This is Where Passion Comes into Play
In this article, we have talked a lot about the hard work and some of the more painful sides of owning a business. This was to get you into the right mindset and to show you that owning a business isn’t all rainbows and butterflies.
But, I also want to tell you that starting a business is extremely rewarding and will be one of the greatest decisions you will ever make. You will push yourself farther than you ever could have imagined. You will meet some great people along the way. And, you will create an opportunity for yourself where you could potentially make some serious money.
My last piece of advice would be to build a business around something you are extremely passionate about. If you do this, the long hours will feel shorter, the hard work will feel easier, and the adversity will feel like a fun challenge rather than an impossible obstacle.
Allow passion to fuel your dream!
Sharing is Caring
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